ï»¿ï»¿Kirklees Active Leisure
New Year Campaign
Art Direction of Gym's
Direct Mail Campaign
ï»¿ï»¿ï»¿ï»¿KAL required a New Year campaign to attract new members to their 11 Sport Centres across Kirklees. This was a difficult task considering the stiff competition and the current economic climate. Having worked with KAL before Planet Group totally understood their position in the market place and the benefits they could now offer with their new and improved facilities.
We developed a campaign that was positive, bright, eye catching and totally different from the traditional campaigns of the past. Having great insight we highlighted key factors and showcased KALâ€™s new and improved facilities backed with highly qualified gym instructors and a great customer services. The campaign was a massive success and lead to a 39% rise in new members from the year before. We exceeded all of KALâ€™s aims and objectives for 2009.