The Carpet Tile Company

24pp Product Brochure
Campaign of Adverts
Art Direction for Room Sets
Interactive Website and CD-ROM

Manufacturing and supplying quality, tufted carpet tiles for the contract sector is a competitive market, with an ever expanding product range. Planet had to show the diversity of the clients range and appeal to a vast market place. After considering all factors, Planet began rebranding and creating a brochure that would appeal to a wider audience by using powerful photography which was directed and shot over several room sets. The brochure design was led onto a new platform by designing a clean and simple rebrand which still sat alongside the existing corporate identity. The shelf life of the brochure was instantly expanded by using a canadian bound system, thus allowing new product lines to be inserted and old product lines removed.